R&L/Ear Biscuits Demographics

Ever wondered what the demographics of Rhett and Link's audience are?

In Episode 57 of their podcast Ear Biscuits, released on February 20, Rhett and Link asked their listeners to take a survey that would help them determine what sponsors/advertisers would be the most relevant to use for Ear Biscuits. Those who took the survey were shown a compilation of the demographic results to-date at the end.

Since I took the survey two weeks after R&L initially requested people take it, my view of the end results is probably a good representation of the listener population.

As I suspected based mostly on our own Kommunity population, the VAST majority of Rhett and Link's audience -- or at least those who listen to Ear Biscuits -- are "tweens," teenagers, and young adults under the age of 24. This age range likely heavily influenced the percentage of people who are single and don't have children.

Of course, not everyone who watches R&L's videos also listen to the podcast, and I imagine that not everyone who listens to the podcast took the survey. But the numbers are still interesting.

What do you think of the results?

3 members like this

▶ Reply to This

Replies to This Discussion

Permalink Reply by Jared (Slithy Tove) on March 7, 2015 at 6:39pm

Wow, I guess I'm an old codger, then. I'm 45, so I guess I'm in that 1% category for age.

I'm not sure what that says about me...

▶ Reply

K-ModPermalink Reply by Victoria (Centauromadoose) on March 7, 2015 at 9:27pm

I don't think it says anything negative about you! Rhett and Link have very family-friendly content, so I'm betting that contributes a lot to the fact they have a younger audience.

In addition, my understanding is that YouTube viewers in general tend to skew into the lower age range; even though a lot of YouTube content creators are adults, they're necessarily courting a much younger audience.

▶ Reply

Permalink Reply by Mariam (Sparrowcorn) on April 25, 2015 at 3:15pm

Makes sense to me. I'm twenty four female with a college degree. I love that they are family friendly though, just because i'm older does not mean I enjoy crude language and behavior. However it does mean that they are hard to share with other people in my age group because compared to other YouTubers they are just "not funny" or whatever.

I actually put myself to sleep at night listening to Ear Biscuits, especially the ones where it is just them talking. They have very relaxing voices.

▶ Reply

Permalink Reply by Carol An on June 24, 2015 at 11:00am

Yay! I'm in the majority except for my education level! I have a Bachelor's degree. :)

▶ Reply

K-ModPermalink Reply by Victoria (Centauromadoose) on October 19, 2015 at 4:53pm

Rhett and Link's recent Mythical Survey again confirmed the young demographic of their viewers: 71% of the people who completed the survey are between the ages of 13 and 24. 15% were younger than 13 years old -- leaving only 14% of survey participants 25 and older.

From Good Mythical More episode "Should Link's Hair Go Up?" https://youtu.be/QmY7Q0Bg1sU