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ASMR - - Autonomous sensory meridian response is a neologism* for a perceptual phenomenon characterized as a distinct, pleasurable tingling sensation in the head, scalp, back, or peripheral regions of the body in response to visual, auditory, olfactory, and/or cognitive stimuli. The nature and classification of the ASMR phenomenon is controversial. Tom Stafford, a professor at the University of Sheffield, says, "It might well be a real thing, but it's inherently difficult to research."
* A neologism (/niːˈɒlədʒɪzəm/; from Greek νέο- (néo-), meaning "new", and λόγος (lógos), meaning "speech, utterance") is a newly coined term, word, or phrase, that may be in the process of entering common use, but has not yet been accepted into mainstream language.
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