.link Top Level Domain

They now have a new Top Level Domain (TLD) for web sites called ".link". (A TLD is the ".com", ".net", etc. part of a web site url).

R&L should register a domain called "rhett.link" and point it to their web site as an alternative url (you can have more than one url pointed at the same web site).

Is that a swell idea or what? Or is it just a brain-fart? Or a brain fart that was swelling inside my head before it came out? (sure feels better to let it out...)